Резюме Manager

Tijana *******

Digital Advertising

Manager

Profile

Excellent communication skills,
business

mindset

and

young

entrepreneurial spirit. Creator of
positive

strategic

long-term

partnership with stakeholders. Brand
builder and innovative thinker with
developed time management skills.
Self-starter who meets deadlines able
to juggle complex work assignments
and ready to go extra mile for
achieving corporate success. Digital
marketing savvy and data wizard,
market researcher, creative storyteller
and persuasive negotiator.

Contact

Date of birth: **********
Nationality: Serbian and Macedonian
Address: **************/47
Skopje, Macedonia
Mobile: Показати контакти
Email:

******************* (mailto:*******************)

LinkedIn:

https://www.linkedin.com/in/tjana-
*******/ (https://www.linkedin.com/in/tjana-*******/)

Skype: tijanica6

Work Experience

Digital Advertising Manager
Universal Media - I&F McCann (Skopje, MK)
http://en.universalmedia.mk/

Feb 2018-Present

Planning social campaigns including Facebook, Instagram, LinkedIn
and Twitter, GDN (Google Display Network), YouTube campaigns,
daily optimization and keeping track of performance;
Creation, implementation and execution of media plans with budget
calculation, setting KPIs.
Running Google AdWords, Google Analytics, monitoring of results
from ongoing online campaigns and optimization;



Accountable for clients content management to drive traffic,
engagement and conversion of leads;



Responsible for media buying on local websites, keeping track with
Gemius and evaluation of campaigns based on given metrics;
Proposal of more effective ways of digital advertising;

Marketing Executive
SoPro (Skopje, MK)
https://sopro.io/

Dec 2016–Nov 2017

Conducting deep market research and competition analysis with
evaluation of customer habits and staying on top of emerging market
trends;
Organization and coordination of day to day marketing activities in the
presales process;
Social media campaign management involving copywriting, email
marketing, integration and management of CRM systems (HubSpot,
Pipedrive, Act, Salesforce); 
Using A/B tests for comparison and further analysis to achieve better 
campaign performance; 
Measuring campaigns metrics with Google Analytics and produce reports 
on campaigns realization

Social Media and Guest Relation 
AMZ Group (Dubai, UAE) 
http://www.amzgroup.com/

Jan 2015–Oct 2015 

Develop appealing promotional activities to enhance the sales process; 
Responsible for PR and managing companies reputation, acting as a brand 
ambassador of Cove (Part of AMZ Group); 
Creating content management for all social media channels; 
Assisting in organization and event planning (100+people); 
Analyse and improve customer feedback, with implementation of changes 
to continuously enhance overall customer experience;

Skills

Power Point – Advanced 
Excel – Advanced 
Google AdWords - Advanced 
Google Display Network – 
Advanced 
Facebook Paid Ads – Advanced 
Instagram Paid Ads – Advanced 
Twitter Paid Ads – Advanced 
LinkedIn Paid Ads - Advanced 
Email Marketing – Advanced 

Languages

English – Fluent 
Spanish – Fluent 
Macedonian – Native 
Serbo/Croatian - Native 
Swedish – Beginner 

Responsible for managing inquiries and customers complaints via email, 
phone, in person or social media channels; 

Business Management Internship 
ArcelorMittal (Skopje, MK) 
http://arcelormittal.com.mk/en

Mar 2014–Sep 2014 

Learn and master internal operation within different departments 

including marketing, customer service, HR, finance and logistics. Analyse 

business processes in each department and assist in everyday tasks.

Use 

corporation’s annual reports to analyse sales, profit and inventory activity. 

Produce monthly reports for performance improvement, provide daily 

support and other related tasks

. 

Achieved excellent passing score in all 

areas of the management training program; 

Hobbies & 

interests 

I love photography, Zumba, cycling and swimming. I enjoy traveling and 
experiencing different cultures, as well as learning new languages. 

Academic 

Qualification

Executive MBA

University of Sheffield, Sheffield United 

Kingdom 

2016 - 2018 

Bachelor of Science 

University of Singidunum, Belgrade Serbia 

2008 - 2012