Natalya
Резюме Head of Marketing Department
1 апреля 2021 г.Харьков
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- Образованиевысшее
- Опыт работыболее 5 лет
- Тип работыпостоянная
- Вид занятостиполный день
Цель: I have a great wish to work on interesting projects and in a close-knit team. I believe that the key to business success is teamwork.
Профессиональные навыки
Опыт работы
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International Dating Agency (head office), Kharkiv
Head of Internet marketing Department.
Responsibilities:
• Management of the main traffic channels;
• Management of the department and external performers involved;
• A permanent analysis of competitors and taking into account the trends of search engines updates, development of a link building strategy, content posting;
• Analytics, including working with the internal tools of the SEO channel performance metrics, developing SEO statistics in the vertical of lead measurement;
• SERM;
• Working with advertising platforms, creating, configuring and managing ads;
• Creation, development of satellite support network;
• Preparation of reports, working and financial documentation.
Achievements:
• Establishment of SEO Department;
• The output of the network sites under filters in SE;
• Improvement of the visibility of the web-site in search engine to 70% for all niche search queries;
• Fractional increase in search traffic from the rest of the channels to +60%;
• Displacement of competitive resources in the SERM. - –
On Clinic (head office), Kharkiv
Contextual advertising Manager.
Responsibilities:
• Development of strategies, selection of phrase semantics, user segmentation, targeting;
• Management of existing, creation of new advertising campaigns for opening branches, taking into account the specifics of the directions;
• Monitoring and analysis of advertising activity of competitors;
• Optimization and maintenance, analysis of the advertising campaigns effectiveness taking into account the planned budget;
• Consulting from the point of view of SEO when planning a website redesign;
Achievements:
• Contextual advertising in Google Adwords and Yandex Direct in 13 branches (cities) in Ukraine;
• The conversion efficiency of records from contextual advertising channels was at least 37%.
. - –
LLC « AD|LABS-Ukraine» (head office), Kharkiv
Project manager.
Responsibilities:
• Internet promotion of websites of .ru market segment (project direction: e-commerce, information, services);
• Development of SEO promotion strategy;
• Development of link building strategy;
• Work with content posting (copywriting);
• Analytics, including working with internal development tools for project management;
• Study of competition, trends of SE updates, work with internal and external factors of site ranking;
• Communication with the customer (working, financial, reporting and contractual documentation, negotiations on the results of work);
• Implementation of a tool for analyzing the semantics of promotion sites compare with competitive indicators.
Achievements:
- Increase in traffic of a large online home appliance store by 60% in 2 months;
- Running 5 projects simultaneously.
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Образование
высшее
- –
«Software Engineering» (Automated Systems Software).
Faculty “Economics, Marketing and International Economic Relations” (Economics and Management), degree: specialist.
Повышение квалификации
Source iT: Quality Assurance Engineer (07-09/2020)International House Kharkiv, English language Intermediate (Writing, Speaking/2011)
Дополнительные сведения
Знание языков:
украинский (родной), русский (родной), английский (средний).
Дополнительно о себе:
I have more than 12 years of experience in Internet marketing. I know how Web projects work in practice and see the product through the eyes of the customer. I understand customer’s goals and end-user expectations. During my work, I gained knowledge and practical experience in the management of the Internet marketing department. Successfully worked with different business segments, implemented marketing campaigns of highly competitive web projects in the market of the USA, EU, AU, UA, RU.
Рекомендации:
Personal qualities:
- Self-organized and self-motivated
- Good communication skills
- Stress-resistant
- Responsible
- Fast-learner
- Team-player
Skills:
- SEO department management
- SERM strategies
- Targeted, contextual advertising in Google, Yandex, Fb
- Work with social media platforms
- Conducting negotiations with customers
- Knowledge of marketing and analytical tools (Ahrefs, Spymetrics, Google Adwords, Google Analytics, Allpositions, FB ads)
- Advanced PC user, SERP