Resume HR

Anna ********

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I have over 6 years of experience in public relations and media management. My specializations are building
internal communication systems, HR branding and

employees’ engagement. With a broad range of industry

experience including retail, FMCG, metallurgy and power, I have worked with senior level management in
commercial, deadline-driven environments to deliver concrete results. With my experience and expertise in
digital transformation, I am keen to peruse challenging opportunities in order to develop successful and
sustainable business models.

Work experience

Employer brand manager

– NPC Ukrenergo

October 2019

– present

 Planning and defining the overall employer branding and communication strategy and participate

actively in defining a comprehensive development plan for short and medium terms

 Cooperation with business partners (marketing agencies, graphic designers),

 Close cooperation with other departments of the Company in employer branding campaigns planning

and implementation

 Working on employer branding events in order to increase candidates’, employees’ and clients’ loyalty

towards the Company

 Brand development, corporate messaging, internal & external relations and campaign management,

creation of brochures and other company materials, competition analysis

 Market trends analysis

Key results:

+23% in employee engagement
+1000 subscribers for socials networks without budgeting

HR marketing manager

– METRO AG

April 2019

– September 2019

 Sustainable relationship building with stakeholders, designers, HRs and other leaders

 Creation of the media plan for House of Learning training solutions promotion
 Measurement of the promotion campaigns efficiency

 Marketing campaign coordination (making promo spots, development of banners & mails, event

planning)

Key results:

~85% awareness of employees about learning activities
~95% training attendances

Digital marketing manager

– Macro CC Poland

October 2018

– March 2019 

 Leading user acquisition process on different platforms – create and optimize national marketing 

campaigns (Facebook, Instagram, Google) 

 Analyzing and monitoring the performance of ad campaigns 

 Interaction with the creative department: the generation of ideas and feedback on the effectiveness 

of the marketing materials provided 

 Searching for new schemes to attract customer 

 Strategy development and execution 
 Team support on converting raw data into meaningful insights 

Key results: 

~18% growth in collecting customer consents for receiving marketing materials
~10% in own brand sales growth after new promo site launch

Communication specialist 

– Metro CC Ukraine 

October 2017 

– October 2018

 Development of accurate and engaging content to communicate internal updates and announcements
 Partnering with other teams to ensure the internal communication messages align with real intentions 

and overall communication plans 

 Working with different teams to write, edit, translate and create relevant and engaging content including 

emails, slide presentations, speeches, posters and other more creative formats, targeted at employees 

 Managing the internal communication response to situations which affect departmental perception and 

reputation 

 Support in developing and strengthening external communication with other teams 
 Event and administrative support 

Key results: 

Successful roll-out of NPS in 23 Ukrainian stores
56% overall NPS crore in MCC Ukraine

Press-secretary 

– DTEK

June 2017 

– September 2017 

 Content writing for external sources (social networks and corporate websites) 
 Making infographics for social networks 

 Writing press-releases
 Community management

 Building relationship with national media

TV Editor 

– StartLightMedia 

May 2015 

– May 2017  

 Managing a team of 10 scriptwriters 

 Editing of the scripts 
 Shooting videos and final cut for broadcasting

 Working closely with external creative agencies to help guide concept ideation, production and editing 
 Assisting in planning, shooting and editing content to be used in advertising

Key results: 

More than 50 episodes with a rate of ~11,96% and share of ~2,90% 

 
PR manager (internal, external communications 
and events) 

– INTERPIPE 

August 2012 

– May 2015  

 Building of internal communication systems from scratch (corporate magazine and TV, internal portal, 

informational flow) 

 Creation and content management of corporate website
 Creation and promotion of youth organization (media support & event planning) 

 Learning center media support (concept creation, preparation of brand book, event strategy, POS-

materials preparation, media support) 

 Leading non-financial motivational program (Idea bank)
 Social networks moderation (Facebook, Instagram)

 Writing articles, photo shooting and video production for both internal and external channels
 Corporate events (from concept till post-information – 30+ events per year) 

 Industrial culture & art-objects creation (from concept till opening event) 
 Budgeting & contract-management

 
Key results: 

~84% engagement of employees
Second award in HR brand 2012 (Cultural code of metallurgy

)

Education

 
Dnipropetrovsk national university 
Master of Arts (Communications)
Diploma with honor

2015

 
Dnipropetrovsk national university 
Bachelor of Arts (Publishing and Editing) 
Diploma with honor 

2013 

Certifications

 
Conflict management. Positive power and influence. High-performing Cross-functional team work. 
Presentation & Communication Skills. Leadership for growth. Project management.

Skills

 Fluent in English, German, Russian and Ukrainian 

 Excellent communication skills & project management
 Ability to quickly adapt to changes: personal & professional

 

Technical tools: Adobe Photoshop, Adobe Illustrator, Adobe premiere, Edius, Final Cut 

Hobbies and interests

Reading. Running. Traveling