Resume Project Coordinator

SERGIY ***********

Mob: + Show contacts |

****************************

https://www.linkedin.com/in/sergey-vasiletsky

| Location: Limassol, Cyprus

SUMMARY

A highly-effective business achiever with 16 years of hands-on

experience as a product and business development manager, executive, entrepreneur.

I am applying Data Science, Machine Learning to propel the business forward.

SKILLS

New Business Development, B2B sales (IT Services, Consumer Electronics, Fintech), Project

Management, Intrapreneurship, Entrepreneurship, Lean Start-Up, Leading and Managing Change,

Cross-cultural Communication, Business Analytics, Machine Learning, Applied Mathematics, Problem

Solving, Strategic Brand Management, Marketing Strategy, Operational Processes Management,

Product Lifecycle Management, Product Commercialization, Financial Planning, Teaching&Mentoring

EDUCATION

UNIVERSITY OF BATH, THE UNITED KINGDOM | Master of Business Administration

Placed 3rd in the UK in The Economist WhichMBA? rankings 2017 -

https://www.economist.com/whichmba/MiM/2017/Ranking

MBA Final Project/Dissertation in FinTech "What makes Initial Coin Offering successful" | Jan '19

VINNITSA STATE TECHNICAL UNIVERSITY, UKRAINE|PH.D.

Computer Technologies and Control

Systems |

MSc

in

Laser and Optoelectronic Engineering, with Honors

PhD Dissertation "Optoelectronic Frequency-Dynamic Neural Elements"

| Oct '02

EMPLOYMENT

Multiple startup projects in IT Services, Fintech

Mova.io (

mova.io

) | Aug '*********** | Ljubljana, Slovenia

•

Direct sales of Mobile App development services (iOS/Android) - fast results delivered in Fintech
(Mamopay - https://www.mamopay.com - details under NDA); several qualified leads generated 

in Switzerland, United Kingdom, Sweden, Saudi Arabia; Strategic sales management, 1 sales rep 

High Castle (

highcastle.co

) | Aug '*********** | London, United Kingdom 

• 

Consulting, search for investors/fundraising for Europe’s first blockchain-based registrar and 
settlement network for private securities - selected for TECH NATION FINTECH (UK) 

B2B Business Development Director 

Productech Corporation| Mar '19 - Aug' 19 | Florida, USA

• 

Initiated cooperation with distribution partners for Premium Wireless Audio products for Sports 

under own TREBLAB brand (

www.treblab.com

) in multiple regions of the world: USA (Ingram 

Micro); Australia (DickerData); Eastern Europe (ELKO Group - 10 countries); Gulf Region 

(TargetOne - 6 countries) Germany (Herweck); Benelux (Micromedia); Poland (Komsa); Russia 

(OCS); Ukraine (Diweave) 

• 

Signed Distribution Agreements with partners in 8 countries: Saudi Arabia, Kuwait, the United 

Arab Emirates, Qatar, Bahrain, Oman, and Ukraine. 

• 

Delivered tenfold revenue growth with the very first strategic partnership (avg. deal size of $50K) 

• 

Introduced an innovative scalable business model "business development as a service"

• 

Navigated drastic improvements in working capital utilization and risk minimization 

General Manager

Shenzhen AONI Electronic Co | Jul '16 - Feb'19 | Shenzhen, China

• Courageously originated a new business model and strategically launched a Dash Cam private 

label Rayberry (

www.rayberry.com

) project in multiple countries in North America, EU and FSU 

(United States/ Canada - NavTV; Lithuania, Latvia, Estonia, Romania, Sweden, Denmark, Finland, 

Norway and Iceland, Ukraine - ELKO; Russia - DiHouse) penetrating a highly competitive 

Automotive Electronics market

• Jump-started with a share of 3% of total company revenue during the first quarter after private 

label launch, with scarce resources 

• Managed a distributed/remote team of 15: 3 sales representatives, 3 R&D engineers, 2 marketing 

managers, ************** mobile app developers, 2 testers.

• Ensured flawless communication with stakeholders of all levels at the international scope

Business Development Director 

Proofcam Ltd | Mar '16 - Jul '16| London, UK

• Framed and enforced an efficient go-to-market strategy with a private label Dash Cam brand 

Proofcam (

www.proofcam.co.uk

) for EU and FSU countries through the partnerships with local 

distribution partners (DiHouse - Russia; Ingram Micro - Europe) 

• Improved the supply chain introducing more efficient logistics to save 10% in profit 

• Redesigned Operational Processes in China that improved organizational effectiveness and more 

than 50% cost reduction 

• Introduced cost-efficient dash cam models that contributed to 14% higher product value 
• Managed a team of 2 sales reps; 

Business Development Manager

Asbisc Enterprises Plc | Apr '11- Jan '16| Limassol, Cyprus

• Orchestrated a multicultural internal team of 26 sales representatives in multiple EMEA locations 

and Chinese office to drive the market demand and to deliver considerable annual business 

growth (up to 86.5% in '13 vs '12) in Personal Navigation and Dash Cam business under Prestigio

• Participated in Hiring Process, provided Teaching and Mentoring for 26 sales representatives in 

local offices in Western and Eastern Europe, FSU, Middle East and Asia (Belarus, Bosnia-

Herzegovina, Bulgaria, Croatia, Cyprus, Czech Republic, Estonia, Greece, Hungary, Latvia, 

Lithuania, Malta, Poland, Romania, Russia, Serbia, Slovakia, Slovenia, Ukraine, Kazakhstan, United 

Arab Emirates, Egypt, South Africa, Tunisia, China, Turkey) 

• Captured leadership in a perfectly competitive Dash Cam and GPS navigation markets in FSU, 

within 4 years after entry (MS 20%/MS 35%, Q4'15) via optimum Product Lifecycle Management 

and proper Go-to-Market strategy 

• Originated Dash Cam business from scratch, strategically launched sales in 26 EMEA countries and 

ensured sustainable growth with $10M+ of annual revenue 

Senior Product Manager  

Kvazar-Micro Int | Feb '06- Apr '11 | Kyiv, Ukraine
• Won Seagate Best Sustained Growth Award 2009, EMEA 

• Improved payment policy that resulted in an extra 1% profits quarterly on average 
• Discovered an optimal strategy for vendor quarterly target achievement that increased the 

average score to more than 90% 

Product-Manager 

”E-Consulting” | Jul '04 – Feb '06 | Kyiv, Ukraine

• Won more than 20 bids; deployed Digital Printing Solutions for more than 50 B2B customers 

Senior Scientist

Institute of Cybernetics of National Academy of Sciences of Ukraine | Jun '03 – Jul '04 | Kyiv, Ukraine

• Software development (C#, Windows Mobile) - Steganographic SW/HW Solution for Information 

Security 

• Investigations of Artificial Neural Elements and Networks 

PROGRAMMING

C++, C#, Python, SQL

LANGUAGES

Native: Ukrainian, Russian| Fluent: English 

PUBLICATIONS

12 research papers (Artificial Neural Elements and Networks), 1 Research paper in Fintech on ICOs,

3 patents for inventions