Resume Marketing

HIMANSHU *****

M) +91 - Show contacts

Email: (mailto:**********************)

********************** (mailto:**********************)

OBJECTIVE:
To assist organizations in meeting their strategic marketing and business
development needs by applying my varied skills, experience, and professionalism in
a position encouraging contributions, teamwork and growth, resulting in a positive
customer experience.

SPECIALITIES:

Business

Development



New Business
Development



Sales
Enablement



Strategic Account
Planning



CXO
Relationships



Managing Sales
Team

Account-based
Marketing (ABM)



Client Marketing
Plan



Client Messaging



Competitor
Intelligence



Customer
Relationship
Management



Industry & Market
Research



Key Account
Management



Marketing
Measurement

Proposal
Management



Bid Management



RFP Review &
Analysis



Capture
Management



Opportunity/RFP
Tracking



Proposal
Development

Data Science



Model Data Initiation



Data Mining



Data Preparation and
Cleaning



Model Preparation



Model Validation



Predictive Analysis



Logistic and Linear
predictive Modeling



SVM Predictive
Modeling



BOX COX Plot



ROC and other
Technique

Summary



Professional with 14 years of progressive experience in Sales /Presales (Business

Development, Presales, Bid Management, Solution Architecture.



Worked as a Key Account Manager and handled major accounts and have grown revenue

from those to more than 300% in 10 years.



Close to 10 years have worked in US market especially in State and federal Segment.



Experience in driving profit center with strategic and revenue generation roles, proven record of
leading sales in BFSI and NBFS Domain.



Manage key Accounts for Data Science and Analytics, and setup an Near shore analytical centre for 
one of India 3

rd

Largest bank.



Ardent believer in relationship and expectations management, in turn mobilizing stronger 

partnerships 



Proven capability to liaise with Client relationship and delivery teams - in turn mobilizing 

higher levels of trust/transparency between client and internal teams Expert in identifying 
business requirements, strategically analysing the risks, benefits and opportunities 
associated with solutions adoption 



Adapting to the market dynamics by rolling out trending solutions and products to meet market 
needs



Responsible for P&L for my region, 

Professional Experience:- 

 Post: Sr. Business Manager ( Data Science) 

Company: Saksoft (A Public Ltd Company, with revenue of $ 50 Million, expertise in 
BFSI) 
Period: Nov 2010 to Till Date 
Responsible for Sales in BFSI and NBFS Vertical mainly in South east Asia. Clients include 
major banks and financial institutions.Have been involved in Data Science Project Discussion 
and Execution.
 
Job Profile: 
 
Data Science:



Understanding Client requirement.



Data mining and cleaning.



Interaction with client at various levels during Projects. 



Responsible for Model Creation, presenting final model to client on Test data.



Coordination with internal team for implementation of model. 



Types of models projected at client place are Linear Model, Logistic Regression 
Models, SVM models.



Use different plots like Box-cox, ROC curve, Iteration method for Model Improvement 
to get better accuracy. 



Use Decision tree and neuron network for better decision making. 



Predictions and Predictive analysis with the help of final Models as approved by 
clients. 



Presenting Final Models and take necessary approvals. 

 
Technologies used: 
R, SAS and Python 
 
Sales and Account Management 
 
Generating revenues from new accounts for the services and products. 
Account Management: Identify new revenue streams from key accounts through 



New offerings 



Upgrade and re-engineering services 



Third party testing and support services 



Seed new ideas 



Responsible for Quaterly and Yearly targets for India. 
 

 
Manage complete sales process from lead generation to closure



Plan campaigns, coordinate with marketing and telesales team for execution 



Coordinate with pre-sales for demo, POC, solution and proposals 



Present proposal, negotiate and close 

Manage Billing and collections 
Manage customer expectations and coordinate with delivery team 
 
Lead team of 2 Sales executives 



Set targets and accounts 



Motivate, review and guide them to achieve their goals 

 
New Initiatives:



Building new sales channels through tie ups with partners for services 



Foray into Insurance sector 



Initiated and Set up Analytical Centre for Axis Bank and manages complete BIU 
Analysis for Axis.

Key Results Achieved 



Set up Analytical Centre for Axis Bank and manages complete BIU Analysis for Axis. 



Closed several DWH/ Data mart/ MIS projects with BFSI and NBFS 



Closed large re-engineering, product and work flow projects with major Pvt. and 
Public sector banks 



Managed and grew several accounts 

–HDFC bank, RBL, Axis, etc. 



Successful product license sale in HDFC bank and DCB. 

 Post: Sales Manager (Account Management) 

Company: Jvista 
Period: Feb **************** 
Job Profile 



Responsible for getting new clients and maintaining relationship with existing clients. 



Getting New Clients, handling all Pre Sales and Sales Activity, Account Management. 



Responsible for keeping knowledge bank up to date. 



Preparing different processes for Knowledge bank. 



Market Research before meeting and calling the clients. 



Responding to Proposals, RFPs, RFIs, RFQs (Technical, solutions, Projects) for 

Federal, State and Commercial Segments



Coordinate with various team for different sections of the RFP so that draft can be 
rolled out on time. 



Federal, State and Commercial Research (Finding out Leads)(Daily). 



Analyzed customer requirements in order to draft business proposals that meet the 
requirements. Generated responses and proposals for RFI/RFP & studied 
existing/proposed projects. 



Demonstrate the IT consulting services to prospective clients highlighting the value 
proposition. 



Did Key Account Management with the objective of maximizing revenues from 
individual clients.
 

 Post: Solution Architect, US-Based Company, NASDAQ 

Registered) 

Company: Navisite 
Period: Oct **************** 



Lead Generation, Briefing about companies services. 



Responding to Proposal, RFPs, RFIs, RFQs (Technical, solutions, Projects) for 
Federal, State and Commercial Segments (FOR US). 



Federal, State and Commercial Research (Finding out Leads)(Daily). 



Preparing Sales Strategies. 

 Post: Business Analyst (Sales) 

Company: Rose IT Solutions Pvt. LTD. (US Based Company) 
 

CMM Level 3 Company ($ 70 million Company) 

Period: March 01, ****************
Job Profile: I was responsible for Sales Activity for US Market. Responsible for generating 
revenue from US Federal, State, County and Commercial Segments.



Responding to Proposals, RFPs, RFIs, RFQs (Technical and Staff Augmentation) for 
Federal, State and Commercial Segements. 



Federal and Commercial Research (Finding out Leads)(Daily). 



Responding to Work Requests. 



Preparing Sales Strategies. 



Preparing data and Profile of expected hot leads for Sales Calling Team. 



Registering Rose International, Inc. on the sites of various companies for meeting 
their supplier diversity in future, when ever they have any requirement for Application 
Development. 



State Research 



Preparing monthly quality Audit Report for Qcomx (An online ERP Solution for 
Staffing Industry.) 



Responsible for Quality of Recruitment Process especially Qcomx (Complete Staffing 
Solution Package). 



Created the Security policy, Network Access Control Management Process, Drive 
Categorization and Management for St. Louis Server of Rose International, for two 
offshore centers of Rose ITS. The plans are currently under implementation. 



Implementation of BS7799. 



Writing Processes for BS7799 and working with asset Register. 
Technologies: Security Planning, Business Continuity Planning, Disaster 
Recovery, Security Assessment Methodology, network management, 
vulnerability assessment 

 Post:

Sr. Marketing Exe. 

Company: 

Divine Infotech and biotech. 

Period: April 12, **************, 2005 
Job Profile: 



Search Out New database for the soft wares(Already Built), Websites, Websites 
Promotion, Pickup Orders for Customized Software and closing Potential leads. 



Lead generation (thru Web/Telephonic marketing) 



Prospecting (mail & telephone) 



Making presentations and explaining the client about the product 



Demonstrated technical competency with planning, deploying, troubleshooting and 
administering the overall business development activities of the company. 



Actual selling of the product to individual, corporate and government segments 



Client interaction (in person meetings, email correspondences, teleconferences) 



Pre sales Activity for Domestic Market. 



Responsible for client relationship and security auditing for all the clients of Medits ( a 
Complete Hospital Management Solution) and Coordinating with various team 
experts and managing the communication channel with the client organization. 



Close the Potential Clients. 



Especially Enrolled With Company’s Knowledgeground.com product. 
1. Planning its Marketing strategy. 
2. Launching it. 
3. Collecting Data for New Leads. 

Professional Qualification: 



Overall Percentage in B.E is 70.5%. 



Completed B.E(Computer Science & Engineering) in 2002 from B.S.A College of 
Engineering and Technology, Mathura affiliated to Dr. B.R. Ambedkar University, 
Agra.



1998 Batch MNREC Engineering Competition Qualifier on free Seat. 



PG DSDA(Diploma in System & Database Administration) from Electronic Research 
& Development Centre of India(ER&DCI), Anusandhan Bhavan.Noida. 



Six Sigma Green Belt Certified Professional. 

Educational Qualification: 

High ***********% Distinction 1995 CBSE Meerut Public School 
Int**************% Distinction 1997 CBSE Meerut Public School 

Computer Proficiency: 

 Programming Language: 

C, C++, VC++, VB 6.0, D2K (Developer 2000). 

 Operating Systems: 

DOS 6.*************x, Windows2000 (Server, Professional, Advanced Server), 
Linux, Novell ************. 

 Database: 

FoxPro, Oracle 8i,Oracle ******************. 

Projects : 

 To Simulate a Mechanical device i.e. Train For Embedded System Using C++. 

 Database: 



A Shop Management System in C. 



A Hospital Management System using VB as front end & Oracle 8 as back end with 
tool OO4O as a connectivity tool. 

 

Game: T

ic-Tac-Toe game in C. 

 Software: 

Prepared a Software for a Placement Company for the purpose of sorting out 

resumes from a database of resumes which matches the best to the specified search criteria. 
 
 
 

Himanshu *****.