e-mail: ******************************* (mailto:*******************************)
Personal Details:
Nationality: Ukrainian
Date of Birth: ********************
Marital status: married, 2 kids.
Senior Food Service Sales professional with over 15 years of experience Head of Food Service/ Director of Sales |
Proven track record of working in ‘out of home’ business sector, demonstrating sound business and entrepreneurial acumen. Highly motivated and successful in venturing out alone in tough alien conditions. Collaborative team player optimising business potential whilst achieving goals and delivering the highest standards in a very difficult trading conditions. I am enthusiastic, proactive ambitious, flexible with regard to time and travel. Proven capabilities on business development in new ventures and markets.
A R E A S OF E X P E R T I S E
Strategic Planning | Project Management | P&L management |
Negotiations | Business Development | Team Management |
Key Accomplishments:
Ornua:
.In almost 3 years have established Ornua Food Service business across 9 markets; have tripled the volume of business.
Nestle Professional:
.Developed and structured Key Account business line in Nestle Professional on Regional as well as Global Level.
.Developed and implemented Joint Business plan strategy with global chains: Burger King, ADNH Compass, Yum!
.A paramount contributor in the successful attainment of overall business initiatives with company’s top client firms, which boosted sales and strengthened business relationships. Resulted overall business growth of 45% in 2011 and doubled customer portfolio.
PROFESSIONAL EXPERIENCE
Lactsalis International www.lactalis-international.com (http://www.lactalis-international.com/)
Dubai, UAE
Director of Sale, Food Service December, 2017 – present
-.Define and implement the sales strategy (unit and gross – profit plans) in accordance with strategic directions plans with partner departments (Marketing, R&D, industrial), participate in annual definition of the business unit (division) strategy within the direction committee and anticipate major development over the long term (Markets, legislation, customers, competitors).
-.Building the annual sales policies (chart, pricing, price list.), managing the annual negotiation with the negotiation team while ensuring the sustainability of the relationship during all the annual negotiation.
-.Draw up the sales policy, a category development plan per customer, arbitrate, validate and implement the plan to develop sales volumes, product mix, and selling price, changing trends, economic indicators and competitors.
-.Manage business activity (volumes, turnover, contribution and organization costs), analyze results and recommend, validate and implement corrective actions while ensuring the high quality and the sustainability of the relationship with all the customers.
-.Manage & support the sales team: team motivation, training and skills development, recruitment, career development.
Ornua ME, www.ornua.com (http://www.ornua.com/)
Dubai, UAE
Food Service Manager, Middle East December, 2014 – July, 2017
-.Establishing FS business in Middle East from scratch (UAE, Kuwait, Bahrain, Oman, Qatar, Lebanon, Jordan, KSA)
-.Recommend product lines by identifying new product opportunities, and/or product, packaging, and service changes; surveying consumer needs and trends; tracking competitors.
-.Visiting production sites of Ornua and identifying potential products for the Middle East Market.
-.New product launch (by country/product category/priority markets)
-.Staff training and training material development (for distributors as well as own sales team),
-.Market visit and implementation of market strategy through sales team (of distributor).
-.Expanding distribution network coverage across ME region.
-.P&L, Budget, trade spend/activity monitoring, IMS and secondary sales forecast and plan implementation
Nestle UAE LLC. (Nestle Professional) www. (http://www.nestleprofessional.com/)nestleprofessional (http://www.nestleprofessional.com/).com (http://www.nestleprofessional.com/)
Dubai, UAE
Business Development Supervisor (airlines, industrial and in-flight catering) | May, 2013 –November, 2014 |
Channel Category Sales Business Development (UAE & Oman) | June, 2012 – April, 2013 |
Business Development Supervisor (QSR Channel) | March, 2010 – May, 2012 |
During my tenure with Nestle Professional I got exposure to deal with global customers, international QSR chains, airlines and airline caterings, increasing business turnover through multifunctional approach internally:
-.Manage profitability
-.Implementing of Joint business planning for the year, handle promo and trade activities
-.Analyze sales regularly to manage life cycle of product and selling rates
-.Manage tender agreements and BDA’s.
-.Conduct market analysis and evaluate competitor’s practices and market status
-.Ensure excellent customer satisfaction working with customers etc.
-.Establish channel and category strategy with Channel Managers
-.Measure and evaluate trade promotion performance
Nu Concepts
Dubai, UAE
Sales and marketing Manager (Food Service) July, 2009 – February, 2010
I was promoting Premium Belgian brand of Ice Cream CRÈME DE LA CRÈME in food service industry of UAE market from the inception;
.Recruitment of Maintenance Company and signing freezers supply agreement to complement ice cream sales in hotel, QSR/FSR channels.
.Achieved sales turnover in 6 months up to 150.000aed/monthly with over 20 chains of hotels and restaurants.
Al Seer Trading Agencies www.alseer.com (http://www.alseer.com/)
Channel Manager (HoReCa - Hotel segment) July, ****************
I was responsible for the marketing and promotion of branded food products like Anchor, Heinz and Kraft etc. in the HoReCa sector of the UAE market. The work included personal visits to all purchasing departments of Hotels and restaurants in the City and beyond. All the work was oriented on achieving sales target through teamwork. A regular reporting system, marketing presentations, conferences were a mandatory part of the work. Having experience of managing team of 5 members.
Prior experience: June, ****************
2 years was handling in Egypt exports of fruits, prior was in Ukraine exporting alcohol beverages - http://champagne.odessa.ua/en (http://champagne.odessa.ua/en). Have gained accounting and teller bank experience
www. (http://www.megabank.net/)megabank (http://www.megabank.net/).ne (http://www.megabank.net/)t (http://www.megabank.net/).
EDUCATION:
-.Master Degree in Genetics, Kiev National Taras Shevchenko University, Sept 2015 - present
-.Master degree (not completed). Applied Psychology (1 year) MiddleSex University, England, Oct, 2010
-.Advanced Diploma Marketing Cambridge College International, Australia, Feb, 2010
-.Diploma of Master. Management of international business Inter-Regional Academy of Personnel Management, Ukraine, Oct, 2006
-.Diploma of Bachelor Management of Foreign Economic Activity and International Advertising Graduated from Inter-Regional Academy of Personnel Management, Ukraine, Feb, 2005
AWARDS:
2011
Annual sales and Marketing Conference (Cyprus)
Awarding board – Nestle Professional
“Winning With Customers”
2014
Awarding board – Nestle Professional
Responsibility/Passion for ownership
“Making More Possible”
2016
Awarding board – Ornua ME
Changing the food service business model
TRAININGS:
-.Wellness Under Pressure (Gazing Performance Systems by Nestle, 2010)
-.Presentation Skills (Gazing Performance Systems by Nestle, 2011).
-.Essentials for high performance. (November 24-******************)
-.Every day coaching (September, ****************).
-.4C for selling (September, Nestle, 2014).
Languages known: English (fluent), Russian (fluent), Ukrainian (fluent), Arabic (moderate)