Resume Marketing

Denis ***********

Otakara Yarosha Lane ***********. Kharkiv, Ukraine, 61045 | Show contacts | **********************

PROFESSIONAL SUMMARY

Effective and goal oriented professional with 10+ years of experience in FMCG Sales and Marketing Strategy
Planning.
Data driven leader with entrepreneurial mind-set; recognized globally and locally for bringing innovations to boost
sales and optimize costs.
A proven track record of business growth via multifunctional team management and business processes
enchantment and development

KEY SKILLS

- Marketing and Strategy planning

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Mutually beneficial (https://context.reverso.net/%D0%BF%D*************************%BE%D0%B4/%D0%B0%D0%BD%D0%B3%D0%BB%D0%B8%D0%B9%D1%81%D0%BA%D0%B8%D0%B9-%D1%********************%D0%BA%D0%B8%D0%B9/mutually+beneficial)

relationships building

- Business development

- Multifunctional team leadership

- Sales and Revenue management

- Shopper psychology

- Price and Promo Management

- Negotiation and Presentation skills

- New product launches

CAREER AND KEY ACHIEVEMENTS

Discounter/Cash&Carry/E-commerce Team Leader ($65MM size of the business)

Jan’18-Oct’18

Procter&Gamble Ukraine, Kyiv

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Aligned new business approached with #1 customer in Ukraine resulted in sustainable and profitable sales
growth +2% and budget savings +$1,5MM per Year.

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Step changed relations with #1 Ecommerce customer delivering 150% of sales growth Year 1.

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Organized Top-to-Top international meeting with leading C&C customer to share and roll-out best practices.

- Corporate promo effectiveness improvement and sales team financial capabilities development via the new

promo analytical tools creation and implementation (promo tracking tool and promo effectiveness calculator)

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Marketing Strategy and Planing Manager ($70MM size of the business)

Jun’14-Jan’18

Procter&Gamble Ukraine, Kyiv

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- Led the National Strategy for Fabric & Home Care Business (Ariel, Tide, Gala, Lenor, Fairy, Mr, Proper) 
- Designed and successfully launched new products and product forms: Ariel and Tide liquid detergents, Ariel 

and Tide PODs (became a market leader with 2x share vs. the key competitor); Tide Baby Laundry Detergent; 
Mr. Proper Spray; Lenor Naturals “Inspired by Nature” etc. 

- Created new smart price/promo strategy aligned and executed across all top customers in Ukraine resulted in 

sustainable market share growth for both Fabric and Home Care business.

- Turned around the trend in Laundry Business growing share (+7ppts) of the total portfolio in a profitable way 
- Successfully created and implemented a new Gala Laundry Go-to-Marker Strategy targeted to improve the 

profitability level without losing the market share. 

- Grew Fairy Dish market share by 1.6 times reaching almost half of the market. 
- Breakthrough in store digital technology development and implementation resulted in up to 3x time sales 

growth and 44% cost reduction. Results were recognized and reapplied regionally and globally. 

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Unit Manager 
Procter&Gamble Ukraine, Kharkiv

May’12-Jun’14 

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- Lead a team of 5 account managers and 20 RD people. 
- Successfully executed commercial strategy via building mutually beneficial (https://context.reverso.net/%D0%BF%D*************************%BE%D0%B4/%D0%B0%D0%BD%D0%B3%D0%BB%D0%B8%D0%B9%D1%81%D0%BA%D0%B8%D0%B9-%D1%********************%D0%BA%D0%B8%D0%B9/mutually+beneficial)

relationships

 with key customers

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Created and launched an assortment analytical tool resulted in 10% time savings for RD sales force 

National Account Manager 

Mar’10-May’14 

Procter&Gamble Ukraine, Donetsk 

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Grew sale by 40% two years in a row via the joint value creation and tailored projects execution 

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Significantly improved in store presence behind several category management project 

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P&G was chosen as a preferred supplier 

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Account Manager 

Jan’08-Mar’10 

Procter&Gamble Ukraine, Kharkiv 

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Step-changed in store performance behind category management project and new planograms implementation 

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Best in class launches of marketing initiatives. Several of them were recognized regionally 

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Built a long-term business relations with all top customers resulted in successful joint business plans alignment 

Education 

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National 'Jaroslav the Wise' Law Academy of Ukraine, Kharkiv Master's degree, Law || 2005-2011 

Kharkiv National University by Karazina Master, Economics || 2003 – 2008 

Additional Information 

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Languages: Russian/ Ukrainian - Native, English – Fluent, German – Intermediate. 

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Volunteering:

 GetExp - educational project bridging students’ knowledge and business needs. 

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Interests:

 Sports, Travelling, Reading.