Nishan
Resume Marketing
29 September 2018y.Kharkiv
- Education—
- Work experiencedoes not matter
- Job typeany
- Work typeany
Professional skills
Original text
Address:
Villa No. 1 Al Jazeerah Al Hamra
Dubai, United Arab Emirates
Mobile:
+971-553604218
Email:
Show contacts
PROFILE:
A seasoned digital marketing strategist passionate about creating, executing and managing innovative, result oriented digital marketing campaigns with a successful track record in leading SEO, social media and content marketing strategy for a variety of organizations including multi-national companies and start-ups.
INDUSTRY EXPERIENCE:
Real Estate
Golf
Marina & Sailing
Shopping Malls
Food & Beverage (Restaurants)
Consumer Electronics
Fashion (Clothing and Accessories)
Courier services
Travel
PROFESSIONAL ENHANCEMENTS AND CERTIFICATIONS
IBM Blockchain Essentials certified
Certified Six Sigma Green Belt
Certified online inbound Marketing, HubSpot
Certified Email Marketing, HubSpot
Certified Content Marketing, HubSpot
Training on: Leadership skills and Man-management skills.
Performance Management and Feedback Techniques.
Crisis Management.
Conflict Management.
Handling & Security of Sensitive Data.
Training on Anti-Money Laundering procedures
PROFESSIONAL EXPERIENCE AND ACHIEVEMENTS (DIGITAL MARKETING):
Deputy Manager Digital Marketing – Al Hamra Group
Ras Al Khaimah, UAE (Jul 18 - Present)
Devise strategies utilizing SEO, SEM, email, affiliate marketing, social media, and display advertising campaigns, Influencer Campaigns to primarily drive sales and raise brand awareness.
Develop digital strategy and execute digital programs / campaigns / offerings to maximize enquiries and loyalty for the group.
Work closely with agencies and uphold the equilibrium of group standards and policies.
Highlight areas of concern, improvement, risk and the potential to leverage any group synergies that could essentially save costs.
Responsible for creating a digital strategy with focus on; Customer Engagement, Increasing Opportunities and promoting Group Loyalty.
Develop and deliver a group online platform and manage all related digital projects & maintain content for the group websites.
Monitor online data, analytics and create reports.
Design, build and maintain Al Hamra’s social media presence and digital assets
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Collaborate with internal stakeholders to determine needs and create appropriate content across Al Hamra digital assets.
Assistant Manager Digital Marketing – Al Hamra Group
Ras Al Khaimah, UAE (Dec 17 – Jul 18)
Support Brands Digital Development:
Support the individual entities of the group in their own development through digital strategy, organic and paid.
Drive digital marketing best practice within the organization.
Manage the use of digital media to support the company’s sales strategy
Establish the group as an online brand in its own right:
Promote group loyalty and improve inter-group purchases.
To manage all online platforms and ensure that all are kept up to date and informative
Create and Develop Web Platforms:
Responsible for the delivery of the group and all the entity websites.
Responsible for improving the design, usability, content and conversion points of website
Develop and execute solid plans to increase page views, unique visitors and to encourage repeat usage.
Create content & images for the websites
Campaign Planning, Analysis & Execution:
Responsible for conceptualizing and managing a diverse range of Customer Retention campaigns and initiatives. This includes idea generation and exploration, preparing and presenting proposals, overseeing the creative and production processes and championing successful execution.
Analyze campaign outcomes in detail, using a variety of tools & software applications. Draw insights and present results clearly to facilitate sound decision making on next steps.
Insights and Analytics Portal:
Support in the development of a group wide Insights Platform to transform marketing and sales analytics to deliver richer and tangible business insights.
Identify key valuable additional sources and data models to produce advanced analytics and insights.
Develop propensity models to identify and quality score key opportunities and areas for optimization.
Digital Marketing Executive – Al Hamra Real Estate Development
Ras Al Khaimah, UAE (Dec 16 – Dec 17)
Execute create marketing and social media campaigns and strategies, including planning the budget, content ideation and implementation schedules.
Execute SEO strategy by performing thorough keyword research, competitive and market analysis, technical SEO review, content audit and inbound link analysis.
Create and execute lead generation campaigns to increase property sales
Handling property listing on sites like Dubizzle, Propertyfinder etc.
Create and execute social media plans to increase footfall in 2 of the biggest Malls in Ras Al Khaimah
Planning & creating buyer personas and creating content focused on different stages of the buying cycle to generate inbound traffic to impact the bottom line.
Developed social media plans and online marketing campaigns for all the entities of the group that include Real Estate, Italian Restaurant, Sports Bar, International Cuisine Restaurant, Sailing Club, Golf Club and 2 Shopping Malls.
Create social media calendars, posts, advertising and promotions across different social media platforms.
Engage communities & leverage influencers of target demographic to amplify the reach and increase exposure.
Develop and monitor benchmarks for measuring impact of social media programs using social media analytics and dashboards ensuring success for each of the entities.
Monitor the campaigns handled by agencies to maximize results.
Recommend design and execute email marketing campaigns.
Drafted RFPs and Scope of work to launch new websites.
Negotiating with digital marketing agencies.
Improve the community engagement through social media.
Create and handle influencer and blogger outreach programs.
Recommend design and execute email marketing campaigns.
Some Achievements:
Executed lead generation campaign to increase property Sales with Cost per lead as low as *********
Achieved an engagement rate of 13.69% on a paid campaign for Mother’s Day with more than 5000 engagements on a single post.
Live videos created for events at the Mall with organic reach of over 25,**************,000 views
Handled Mall Promotions with cost per engagement as low as ********
Started a unique campaign to share information about the flora and fauna in the area with the residents of the community
Asst. Manager Digital Marketing – Ardor Tech Ventures
Mumbai, India (July 15 – July 16)
Create buyer personas and connect with potential clients after identifying their position in the buying cycle.
Lead generation and lead sourcing.
Create tailor made plans for the potential clients depending on their position in the buying cycle
Actively identify new opportunities and convert those opportunities into new business.
Manage high profile accounts for startups and small business
Steer strategy and interface with multiple departments ensuring timely execution of SEO, Social media and reputation management campaigns and initiatives.
Allocating resources appropriately to ensure campaigns consistently stay within budgets.
Supervise campaign deliverables and production team members. Inspect all deliverables and assets for quality assurance.
Develop SEO and social media strategies and tactical plans on an ongoing/ as needed basis focused on client’s goals and objectives. Adjust Goals and Objectives as necessary.
Review strategies with client so they understand the recommendations and campaigns thoroughly
Digital Marketing Executive – Ardor Tech Ventures
Mumbai, India (Mar 14 – July 15)
Develop SEO and social media strategies and tactical plans on an ongoing/ as needed basis focused on client’s goals and objectives.
Review strategies with client so they understand the recommendations and campaigns thoroughly
Perform Keyword research, market and competitor analysis
Create detailed analytical reports
Conduct monthly marketing review calls presenting reports and showcasing the growth obtained.
Developed comprehensive on-site and off-site SEO recommendations by performing through key word research, competitive and market analysis, technical SEO reviews, content audit and inbound link analysis.
Worked with project managers and web developers to implement SEO recommendations
Completed detailed analytical reviews to measure and assess SEO effectiveness and adjust SEO directions
Developed social media strategies with goal of increasing visibility online, promoting brand awareness and monitoring conversations.
Created, optimized and managed client social media profiles focusing on promoting brand awareness, building follower base, listening to and engaging with targeted audiences and increasing website traffic.
Created, optimized and marketed blog articles on SEO, social media and other digital marketing topics
Trained teams on SEO and social media best practices and tactics.
PROFESSIONAL EXPERIENCE AND ACHIEVEMENTS (CUSTOMER SERVICE & DEBT COLLECTION):
Credit & Risk Officer – First Gulf Bank
Dubai, UAE (Jan 11 – Oct 13)
Providing help and advice to delinquent customers using the available restructuring and settlement plans.
Negotiating arrangements through email, telephone and by meeting people face to face.
Handling refusal to pay cases escalated by the team members.
To ensure that all the communication with customers is properly documented and followed up by the team as per requirement.
Allocation and follow up on accounts allocated to local and international agencies.
Analyze reports and results in order to take corrective actions in areas requiring improvement.
Recovery Specialist – Dunia Finance LLC (Fullerton Financial Holdings)
Dubai, UAE. (Dec 09 – Dec 10)
Responsible for handling the recovery portfolio of more than 3000 accounts which included delinquent Credit cards and Loans.
Handle agencies based in India, Pakistan, Sri-Lanka, Philippines and Iran.
Set up processes for allocating accounts, agency management and incentivizing the agencies to improve performance on a month on month basis.
Establishing contact with high value customers using skip tracing tools and helping them in restructuring debt to create a win-win situation.
Team Leader (Customer base: USA, American Express) – TRACMAIL-AR Services Ltd. in partnership with Nationwide Credit Inc.
Navi Mumbai, India. (Jan 2007 – Nov 2008)
Distinction of managing collections for credit cards US based on Consumer and Business clients.
Effectively handle a team of 10 Skip-tracers to generate leads & support the frontline teams in increasing collection.
Responsible for all areas of credit and collection with more ********** accounts.
Maintenance of accounts receivable including management of charge backs, customer inquiries, collections, and charge-off/recoveries.
Supervised a staff of 24 collectors with a daily call activity in excess of 250 calls.
Analyze reports and results in order to take corrective actions in areas requiring improvement.
Conduct appraisals of team members.
To coach and mentor Sr. Agents to move in to a Team Leader role in future.
Handle specific high balance & potentially high risk card members.
To be a single point of contact between the agents and management for all process and up training related communication.
To provide feedback to the training department so that they modify the trainee program accordingly.
Performance projection & setting up action plans for the team on a fortnightly basis
Operating the automatic dialing system to get the best results for the project.
Nominated the BEST PERFORMING TEAM OF THE MONTH multiple times.
Overall, act as the single point of contact between the agents and the senior management and strive to meet and exceed the targets set by the client with special focus on maintaining and building the brand image of the client.
Team Leader Customer Service and Retention (Semi-Tech) (Customer base: Australia, OPTUS) Convergys India Services (P) Ltd.
Thane, India. (May 2006 – Jan 2007)
To manage the Customer Service operations to agreed SLAs and quality standards.
To manage a team of up to 25 representatives, providing effective leadership and ensuring each representative has goals and objectives and effective performance management environment.
Resolve escalated semi-technical/customer satisfaction issues to ensure a quality support environment and maximize customer-based satisfaction.
Provide training to staff and functional groups to assure quality support to customers. Coordinate tasks of technical support team to keep workflow consistent.
Provide coaching, guidance and direction to maximize team effectiveness and productivity.
Responsible for the successful achievement of the goals for Productivity and effectiveness as defined in the Operational and Financial plans.
Provide status reporting to the Operations Lead and Service Delivery Managers.
Solid understanding of customer service delivery and relationship to the project’s success.
Able to motivate/lead groups to accomplish overall goals.
Developing leadership, management and coaching skills.
Team Leader Collection & Customer Retention (Customer base: USA, American Express) – TRACMAIL India (P) Ltd.
Navi Mumbai, India. (Mar 2004 – May 2006)
Lead and motivate a team of agents for a customer service and Collections project for one of the top most credit card companies in USA.
Devise strategies to improve team and project performance as a whole, with special focus on individual performance of all agents in the project.
Design staffing schedules to achieve maximum roster adherence and productivity.
Attend conference calls with client, to discuss project performance.
Maintain and analyze daily reports and project performance.
To develop Action Plans for Bottom quartile agents in the team and mentor them to come up the curve.
Monitor calls & provide feed-back for quality assurance.
Attend & conduct call calibration to help improve the quality & C-SAT scores of the team.
To check transaction qualities of the calls made by the agent and provide daily feedback to the agents to improve Collections and Customer Satisfaction.
To Lead internal calibration weekly for all Quality lead’s and Team Lead’s.
To Generate Reports as required by project on time with analysis of critical data.
To be a single point of contact between the agents and management for all process and up training related communication.
To make sure agents are collecting and maintaining the matrix set by client for collection and linking and labeling Production with Quality.
To work closely with the Quality team in one on one with agents those are not coming up the learning curve.
To be on the panel for Certification calls for new hire agents.
Nominated the BEST PERFORMING TEAM OF THE MONTH multiple times.
Customer E-Service Representative - Tracmail India (P) Ltd.
Navi Mumbai, India. (May **************)
Tele-collection from American Express card members based in USA through inbound and outbound calls. It also included customer service to a very large extent.
Awarded the first & only person to have completed 1000 customer satisfaction surveys with excellent scores.
Received multiple Best calls & Best Collector awards.
Strengths/Soft Skills
Planning and organization - Able to think ahead in order to establish an efficient and appropriate course of action for self and others. Prioritizes and plans activities taking into account all the relevant issues and factors such as deadlines, staffing and resources.
Communication - Able to get one’s message understood clearly by adopting a range of styles, tools and techniques appropriate to the audience and the nature of the information.
Influencing and persuading - Able to present sound and well-reasoned arguments to convince others. Can draw from a range of strategies to persuade people in a way that results in agreement or behavior change.
Managing relationships and team working - Able to build and maintain effective working relationships with a range of people. Works co-operatively with others to be part of a team, as opposed to working separately or competitively.
Resilience - Manages personal effectiveness by managing emotions in the face of pressure, set- backs or when dealing with provocative situations. Demonstrates an approach to work that is characterized by commitment, motivation and energy.
Flexibility - Adapts and works effectively with a variety of situations, individuals or groups. Able to understand and appreciate different and opposing perspectives on an issue, to adapt an approach as the requirements of a situation change, and to change or easily accept changes in one’s own organization or job requirements.
PERSONAL DETAILS
DATE OF BIRTH: *************
LANGUAGES KNOWN: English, Hindi.
EDUCATION:
Bachelor’s Degree in Commerce (Manipal University)
Diploma in Software Management,
Aptech Institute of Computer Education, Mumbai.
PROFESSIONAL ENHANCEMENTS
Certified Six Sigma Green Belt
Certified online inbound Marketing, HubSpot
Certified Email Marketing, HubSpot
Certified Content Marketing, HubSpot
Training on: Leadership skills and Man-management skills.
Performance Management and Feedback Techniques.
Crisis Management.
Conflict Management.
Handling & Security of Sensitive Data.
Training on Anti-Money Laundering procedures